Sexual Exploitation Prevention Campaign: A Production for UNICEF Mexico
- Alejandro Mendivil
- 5 hours ago
- 1 min read
In collaboration with Agencia Liebre, we developed an audiovisual piece for UNICEF Mexico focused on communicating a prevention initiative against the trafficking and sexual exploitation of children and adolescents during the 2026 FIFA World Cup.
The production presents the Blue Card as a discreet prevention and alert tool designed to activate direct channels with Mexican authorities in potential risk situations.
Working on a prevention campaign requires careful decision-making. Every element must support the message without distracting from it or overstating it. In this case, the goal was to create a sober, direct, and visually powerful piece where the cinematography could support the content from a place of respect.
Communicating with Narrative Responsibility
Our goal was to raise awareness around a prevention tool. For that reason, the audiovisual language was built through attention to detail and a contained sense of alert.
Through lighting, color accents, and the overall atmosphere, the piece developed an aesthetic aligned with the campaign’s central message.
Blue became one of the most important visual elements. Beyond its direct reference to the Blue Card, the color palette was designed to give blue a sense of safety and trust, in contrast with desaturated yellows and greens that suggest tension and danger.
The result is a production that seeks to raise awareness through a responsible lens, understanding that video can be a powerful tool not only to inform, but to direct attention toward important issues. A high-impact social initiative translated into images with intention, narrative, and sensitivity.
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