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Thoughts of what matters


Las Riberas: Communicating a Residential Development Beyond Its Spaces
Las Riberas is a residential development built around modern infrastructure, long-term vision, and sustainable growth. It is designed for family life and a close connection to nature. For this production, we created a piece that takes viewers through a series of experiences that reflect what life at Las Riberas can feel like: a strong sense of community, outdoor activities, safety, and a meaningful connection to the surrounding environment. Making the Environment Part of the

Alejandro Mendivil
2 days ago2 min read


AMSAC: How We Produced the Expo Minera Cananea 2026 Aftermovie
AMSAC, the Sonora Mining Association, brings together companies and professionals from the mining and metallurgical sector while promoting its development in connection with the broader community. Through Expo Minera, this vision takes shape in an event where industry, leadership, and community come together. 2026 marked our fourth year collaborating with AMSAC to cover this annual event. Throughout these editions, we have documented the evolution of Expo Minera through diffe

Alejandro Mendivil
6 days ago2 min read


Sexual Exploitation Prevention Campaign: A Production for UNICEF Mexico
In collaboration with Agencia Liebre, we developed an audiovisual piece for UNICEF Mexico focused on communicating a prevention initiative against the trafficking and sexual exploitation of children and adolescents during the 2026 FIFA World Cup. The production presents the Blue Card as a discreet prevention and alert tool designed to activate direct channels with Mexican authorities in potential risk situations. Working on a prevention campaign requires careful decision-maki

Alejandro Mendivil
Jun 51 min read


Daniel´s e Hijos: A Production About Legacy and Permanence
Daniel´s e Hijos is a jewelry house dedicated to fine jewelry, timepieces, and custom pieces that accompany meaningful moments in the lives of its clients. For its anniversary video, the goal was to create a piece that celebrated 70 years of history through a romantic, sensitive, and intimate narrative. We wanted to reveal the true value of a jewel: not only for what it is, but for everything it holds and preserves over time. Communicating the Real Value of a Jewel From the

Alejandro Mendivil
May 292 min read


Alcinos Residencial: Building a Campaign Where Home Becomes a Story
In real estate, many campaigns only show the spaces. Very few answer the question that matters most: What would it feel like to live here? That was the starting point for the strategy behind Alcinos, a private residential development. Through the campaign “ Stories Without Limits,” we developed a content system for Alcinos designed to connect with people looking to build long-term family equity. Through an 18-chapter series, we blended fantasy and reality to show how a home c

Alejandro Mendivil
May 142 min read


1974, Sonoran Short Film: A story told through silence
1974, the new short film by Sonoran filmmaker José Esteban Pavlovich, comes from a deeply personal place: exploring memory, melancholy, and the kind of past that never really leaves. After working on previous projects like "Una mano bajo la nieve", José Esteban wanted to tell a different kind of story—one centered around a female character who felt deeply human. In his words: “I wanted to work with a strong, complex, and interesting female character. I like stepping outside m

Alejandro Mendivil
Apr 272 min read


4 Ways Leading Industrial Companies Succeed in Long Sales Cycles
In complex industries like construction, mining, technology, and manufacturing, closing a sale takes time. It involves analysis , comparison , and trust before any decision is made. From our experience working with these sectors, we often see efforts centered around a single piece of content—typically a corporate video—while overlooking the value of a structured, measurable content system that supports prospects throughout the entire decision-making journey . Here are four ke

Alejandro Mendivil
Apr 92 min read


M3’s 40th Anniversary: Why Video Matters in Their Projects
“Traces of Trust” is a piece developed for M3 Engineering & Technology Corporation as part of their 40th anniversary video. It focuses on the people who have been part of the company over time and the relationships they have built with their clients. The Origin Over the years, we’ve collaborated with M3 on different video projects . That ongoing work shaped a shared understanding of video as more than a deliverable—something that reflects how they think and operate. That unde

Alejandro Mendivil
Mar 272 min read


Producing SONORA RALLY: Stage by Stage
Sonora Rally is one of the most demanding rally raid competitions in the Americas. It runs across the Sonoran Desert, with stages that change every day: dunes, remote terrain, and constant navigation. It’s not a static event. It’s a moving operation. And that completely changes how it needs to b e produced. For over six consecutive years, we’ve worked on Sonora Rally, producing content for each stage , day after day, in real time. Behind every delivery is an operation built a

Alejandro Mendivil
Mar 242 min read


How We Filmed a Tradition for Coyotas Doña María
"Nostalgia que trasciende" is a documentary created for Coyotas Doña María , following Doña María and the generations who continue her work, preserving a tradition that is part of Hermosillo’s cultural heritage. The goal was to create a piece that honors the present of the business while also recognizing its history, showing how traditions stay alive when they are passed down from one generation to the next. At its core, the documentary centers on family, tradition, and the l

Alejandro Mendivil
Mar 132 min read


12th Avenue: How did we highlight community pride through the short film “LA DOCE”?
For years, 12th Avenue has been one of the most representative commercial and cultural corridors in South Tucson. Its family-owned businesses, its food culture, and the generations that have grown around this street are part of an identity deeply rooted in the city. Over time, the public narrative began to drift away from that identity. In order to reconnect with the community, the conversation was reframed around a fundamental question: what truly sustains 12th Avenue? This

Alejandro Mendivil
Mar 62 min read


TIERRA Y LUCHA MACHI LÓPEZ: The Process Behind the Documentary Series
Tierra y Lucha: Machi López , produced by Telemax Documentales , was created with a clear purpose: to tell a little-known story, that of Machi López, an agrarian leader who fought against large landowners in southern Sonora. Through his daughter, Anita López, we found the man behind the leader, and from there built a narrative grounded in testimony to honor his story and preserve his memory. This documentary series didn’t start on set. It started with research. The historica

Alejandro Mendivil
Feb 262 min read


Mexico’s New Film Incentive: Structure, Strategy, and Industry Impact
In February 2026, a new tax incentive for film and audiovisual production in Mexico was published in the Official Gazette. Beyond the political announcement, what matters are the numbers. The decree establishes: A tax credit of up to 30% of the total project cost incurred in Mexico. A cap of MXN 40 million per production. An annual maximum allocation of MXN 400 million . And a clear requirement: at leas t 70% national suppliers. The program also includes the strengthening

Alejandro Mendivil
Feb 172 min read


Documenting a Legacy: Producing GEMSO’s 90-Year Anniversary
At DVL Film House, we don’t treat anniversary projects as one-off productions. We approach them as strategic communication initiatives. GEMSO’s 90-year anniversary required more than documenting an event — it required a structured production process capable of translating decades of history, institutional values, and current operations into clear, purposeful audiovisual communication. The project centered on a documentary about GEMSO’s institutional narrative and long-term vi

Alejandro Mendivil
Feb 122 min read
When Video Becomes a Buyer Decision System: CASE STUDY ALTARENA 2025
In many real estate developments, visibility isn’t the real challenge. Attention quality is. Altarena, a residential project located on the coast of Sonora, had a clear value proposition from day one: nature, calm, and a long-term investment mindset. Interest was there. People watched, asked questions, and engaged. But there was a quiet problem beneath the surface: only 1 out of every 10 prospects showed real buying intent. The challenge wasn’t creating more content. It was r

Alejandro Mendivil
Jan 152 min read


Real Lead Generation Through Content Strategies for Major Industries
Turning Visibility into Measurable Results In industries like construction, manufacturing, mining, and energy, competition isn’t just about pricing or operational capacity — it’s about something deeper: trust . And in a landscape where purchase decisions are complex and sales cycles are long, content has become the most powerful tool for generating real, qualified leads. Today, the industrial brands that are growing aren’t the ones posting the most — they’re the ones communic

Alejandro Mendivil
Oct 19, 20252 min read


Strategic content trends for event organizers
How to create content that doesn’t just look good — it delivers results. Today, visibility alone isn’t enough. Brands and event organizers have moved past the era of “nice videos” and “viral moments.” Now, they’re after something bigger: real results — measurable impact, lasting audiences, and content that drives business outcomes. We’ve seen it time and again: the most successful events don’t end when the lights go out. They build their audience before, during, and after

Alejandro Mendivil
Oct 19, 20252 min read


Post-production in Mexico: what studios, brands, and production teams are choosing today
Postproduction today is no longer just about finishing a project. It’s where every story — whether a film, commercial, live event, or brand campaign — finds its rhythm, texture, and final impact. More studios, production companies, and agencies are taking a smarter approach: moving their editing and post work to Mexico. And it’s not just about cost — it’s about a unique mix of talent, proximity, and cinematic vision. 1. Proximity That Fuels Collaboration Nearshoring and off

Alejandro Mendivil
Oct 19, 20252 min read


Why Sonora Is the Perfect Place to Film Your Commercial, Movie, or Series?
In northern Mexico, where the desert meets the sea and the light seems to have a life of its own, there’s a territory more and more productions are choosing as their set: Sonora . And it’s no coincidence. It’s an artistic, technical, and strategic decision. Sonora offers what every filmmaker looks for: visual authenticity, ideal production conditions, and a creative community that speaks the language of cinema. Here, natural beauty meets production precision. 1. Light, Spac

Alejandro Mendivil
Oct 18, 20252 min read


Turning Events into Experiences: CANANEA MINING EXPO BY AMSAC 2025 Case Study
How we doubled registrations, reached over 600K people, and delivered measurable results. Events today are more than dates on a calendar. They’re opportunities to connect industries with communities, strengthen culture, and spark conversations that extend beyond the moment. And let’s be clear: success isn’t about filling a room, it’s about creating experiences that stay with your audience before, during, and long after the event That was the challenge—and the opportunity—behi

Alejandro Mendivil
Aug 12, 20252 min read
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