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Thoughts of what matters


Real Lead Generation Through Content Strategies for Major Industries
Turning Visibility into Measurable Results In industries like construction, manufacturing, mining, and energy, competition isn’t just about pricing or operational capacity — it’s about something deeper: trust . And in a landscape where purchase decisions are complex and sales cycles are long, content has become the most powerful tool for generating real, qualified leads. Today, the industrial brands that are growing aren’t the ones posting the most — they’re the ones communic

Alejando Mendivil
Oct 192 min read


Content Strategies to Sell Luxury Real Estate Developments in Mexico
How to connect with the right audience and achieve measurable results Selling luxury isn’t about selling a property. It’s about selling a feeling — space, calm, belonging, vision. In Mexico’s highly competitive luxury real-estate market, the difference no longer lies only in location or architecture — it’s in how you tell the story behind each place. The most successful developments don’t just look good; they feel good. They project a lifestyle — a balance between nature, e

Alejando Mendivil
Oct 192 min read


Strategic content trends for event organizers
How to create content that doesn’t just look good — it delivers results. Today, visibility alone isn’t enough. Brands and event organizers have moved past the era of “nice videos” and “viral moments.” Now, they’re after something bigger: real results — measurable impact, lasting audiences, and content that drives business outcomes. We’ve seen it time and again: the most successful events don’t end when the lights go out. They build their audience before, during, and after

Alejando Mendivil
Oct 192 min read


The Future of PostProduction Is in Mexico: The Smart Choice for Your Next Project
Postproduction today is no longer just about finishing a project. It’s where every story — whether a film, commercial, live event, or brand campaign — finds its rhythm, texture, and final impact. More studios, production companies, and agencies are taking a smarter approach: moving their editing and post work to Mexico. And it’s not just about cost — it’s about a unique mix of talent, proximity, and cinematic vision. 1. Proximity That Fuels Collaboration Nearshoring and off

Alejando Mendivil
Oct 192 min read


Why Sonora Is the Perfect Place to Film Your Commercial, Movie, or Series
In northern Mexico, where the desert meets the sea and the light seems to have a life of its own, there’s a territory more and more productions are choosing as their set: Sonora . And it’s no coincidence. It’s an artistic, technical, and strategic decision. Sonora offers what every filmmaker looks for: visual authenticity, ideal production conditions, and a creative community that speaks the language of cinema. Here, natural beauty meets production precision. 1. Light, Spac

Alejando Mendivil
Oct 182 min read
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