Turning Events into Experiences: CANANEA MINING EXPO BY AMSAC 2025 Case Study

Alejandro Mendivil
Aug 12, 2025
2 min read

How we doubled registrations, reached over 600K people, and delivered measurable results.

Events today are more than dates on a calendar. They’re opportunities to connect industries with communities, strengthen culture, and spark conversations that extend beyond the moment.

And let’s be clear: success isn’t about filling a room, it’s about creating experiences that stay with your audience before, during, and long after the event

That was the challenge—and the opportunity—behind AMSAC’s Expo Minera 2025 in Cananea, Sonora.

For years, AMSAC has been one of Mexico’s most influential mining associations. Since 2019, their flagship Expo had been a powerhouse of networking and technical exchange.But in 2025, everything changed. For the first time, the Expo opened its doors to the wider community—transforming a specialized industry event into a cultural, social, and economic platform for Sonora’s mining heartland.

When AMSAC came to us, they weren’t asking for “videos.”They wanted a strategy that would turn video into measurable business results.

So, we designed a campaign with cinematic vision and marketing precision—launched four months before the Expo and structured in three clear acts:

Awareness — Visibility with Purpose

We built anticipation by repurposing past footage and creating new narratives. Technical clips spoke directly to professionals, while reels invited families and the broader

community. Result: Over 2M impressions, reaching 624,574 people with a CPM of just $0.72 USD.

Consideration — Engagement with Clarity

With interest rising, we shifted to practical details: where, when, and what to expect. Result: More than 50K video views and qualified website visits at just $0.05 USD each.

Decision — Conversion That Matters

We re-targeted engaged audiences with precision campaigns designed to spark action. Result: A 120% increase in early registrations.

Live, Real, and Authentic

When the Expo began, the campaign didn’t end—it shifted. We treated the event itself as a living production:

Live-streams of key moments
Authentic testimonials from attendees
Instant content fueling social buzz
The official launch of Minería 360, AMSAC’s ongoing video show and podcast

Sharing the Expo in real time not only multiplied its impact, it also created a content legacy that will continue to resonate.

From the very beginning, our goal wasn’t just to promote an event. It was to help AMSAC’s voice live far beyond it.

Through Minería 360, we continue producing weekly episodes and reels featuring industry leaders, innovators, and community voices.

The result? AMSAC is now recognized not just as an event organizer, but as a content leader driving mining innovation and sustainability.

At DVL Film House, we don’t just give events visibility: we turn them into experiences that strengthen your brand, build community, and keep your audience eager for what’s next. Because every frame counts, and every event can continue creating impact long after it’s over.