Turning Events into Experiences: AMSAC 2025 Case Study

How we doubled registrations, reached 800K+ people, and delivered measurable results

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If you’ve ever organized a major event, you know this: filling the room is only half the battle. The other half? Making sure your event lives in people’s minds long before—and long after—it happens.

This is exactly what we achieved with AMSAC’s Expo Minera 2025.

AMSAC is one of Mexico’s most influential mining associations. Their flagship event in Cananea has been a powerhouse for industry networking since 2019. But in 2025, they went bigger. For the first time, they opened the doors to the entire community—turning it into a cultural, social, and economic platform for everyone in Sonora’s mining heartland.

When AMSAC came to us, they didn’t want just videos—they wanted a video strategy built for measurable impact.

We launched the campaign 4 months ahead of the event with three clear phases:

1️⃣ Awareness (Visibility)

We used repurposed footage from previous events and designed segmented content: technical clips for professionals and family-friendly reels for the community.

• Result: Over 2M impressions, reaching 800K+ people with a CPM of just $0.65 USD.

2️⃣ Consideration (Engagement)

Once interest was sparked, we pushed practical details: where, when, what to expect.

• Result: Over 400K video views and qualified site visits at just $0.04 USD.

3️⃣ Decision (Conversion)

We built custom audiences from those who engaged and re-targeted them to drive action.

Result: 120% increase in early registrations.

2M+ Impressions

800K+ People Reached

400K+ Video Views

13K+ Qualified Website Visits

Our job didn’t stop at the campaign. During the event, we produced:

• 🎥 Live-streams of key moments

• 🎤 Real testimonials from attendees

• 📲 Real-time social content

• 🎙️ Launch of Minería 360, AMSAC’s ongoing video show and podcast

This real-time coverage amplified the event and laid the groundwork for continuous engagement.

From day one, our goal was to make AMSAC’s voice last beyond the event.

Through Minería 360, we continue producing weekly episodes and reels, featuring industry experts and community voices. The result? AMSAC is now seen not just as an event organizer, but as a content leader in mining innovation and sustainability.

Ready to turn your event into an experience?

Let’s Talk Content Strategy